Brick By Brick: Content is King, but in 2023 is it still sitting on the throne?
How relevant is content creation in 2023?
How relevant is content creation in 2023?
With the rise of social media and video platforms, creating visual and interactive content has become more critical than ever. However, it’s also important to note that how people consume and engage with content constantly evolves.
You’re Replacing Television
I think of social media platforms as large networks and creators as channels. This thought experiment helps you understand your role in the ecosystem.
Typically, a TV channel will represent a particular genre; you know what you’re getting. You may not enjoy each show, but you probably enjoy the overarching topic. TSN offers sports content. You probably don’t like all sports, but you enjoy some.
Your content may be around Technology, Personal Development and Personal Branding. Your audience may enjoy some of it, but not all. But people know what to expect when they view your content.
The Audience Is Growing
To give a very straightforward answer to the topic of “how relevant are content creators in 2023” extremely relevant and at an increasing rate.
Brands are starting to wake up to the fact that people connect with people more than brands. Think of Elon Musk and Tesla. Gary Vee and Vayner. These are the low-hanging fruit examples. However, the philosophy is sound.
Connecting a personality people love to a brand is powerful and will continue to grow in 2023. The attention will continue to shift to influencers, both large and small.
Take Advantage
There is no better time to begin the process of creating your personal brand. It’s a tried and true concept, with several platforms to build on, all catering to your strengths—video, audio, and written.
Your social profiles are your resume in 2023. Opportunities you didn’t know existed will find you if you build your brand intentionally and strategically in the coming years.
Youtube Short
https://youtube.com/shorts/hS-To2KW-jw
Book Club: The War of Art
A masterpiece by Steven Pressfield.
The War of Art is ideal for anyone who is engaged in any creative work or who has aspirations to do so. This can include writers, artists, entrepreneurs, musicians, and anyone else who is seeking to turn their passion into a profession.
It’s also relevant to people facing obstacles in their personal or professional lives and looking for strategies to overcome them. The book is written in an easy-to-understand style and is aimed to be helpful for anyone trying to make something of themselves, whether it’s writing a book, starting a business, or pursuing a dream.
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Key Takeaways
Resistance is the enemy of creativity and progress. It takes many forms, such as procrastination, self-doubt, and fear, and it must be overcome to progress on our goals and projects.
Our creative work is not just about producing something tangible but also connecting with something greater than ourselves. By working on our creative endeavours, we can tap into a higher realm of consciousness.
To become a professional, we must be disciplined and willing to face resistance daily. We must commit to our craft and take action to make it happen.
Quotes
“Most of us have two lives. The life we live, and the unlived life within us. Between the two stands Resistance.”
“The more important a call or action is to our soul’s evolution, the more Resistance we will feel toward pursuing it.”
“The professional does not wait for inspiration. He acts on discipline.”
“The professional cannot allow the ego to be invested in the outcome of any endeavour.”
“The professional knows that success, like happiness, comes as a by-product of work.”
“The professional masters love and self-expression, not self-promotion.”
“The professional is not a dreamer. He’s a doer.”
Thoughtful Tweets
Twitter Spaces
Weekly Spaces Advice
I’ve been hosting Spaces daily, which has allowed me to speak to dozens of people. Some spaces have been rewarding, and others have been disappointing. The takeaway from experience is this.
Use spaces to foster relationships
Find your voice
Schedule ahead of time
Plan ahead with speakers
Stay consistent & don’t give up
STB Radio
STB Radio is hosted daily on Twitter currently at 11:30 est. Contact me if you’d like to be a speaker or stop by.