Changing Careers at 32 - Rebranding
Social Strategy Insider
Welcome to The Social Strategy insider
More or less the same newsletter you have become familiar with a slightly different target audience
These publications will be suited for anyone looking to grow an audience, create content and understand how social media works more deeply—at the same time, documenting my personal journey on the road to growing my own marketing agency.
Authenticity
I’ve always known how important authenticity is. However, there are degrees to it as if it were a thermometer.
I decided to shift my career into digital marketing and strategy simply because I love it. My initial reaction was to create content that makes me look like an expert, and naturally, it felt off. I’m not an expert by any stretch of the imagination.
However
I am passionate, ready to learn, and actively improving my understanding. I’m working with my first client, who needs a social strategy built to compete with younger real estate agents. I definitely have the skill set to set my client on the right path.
Speaking your truth is truly liberating and makes content creation significantly easier.
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Your Audience
The more I learn about marketing for business I see how it can easily relate to building your personal brand online. We’re human, and our psychology plays the same into business as our personal lives. Of course, you must shift the mindset, but the philosophy is sound.
Understanding your target audience is the first information you need to capture. Running ads is the only way to run a successful campaign; similarly, if you’re building an audience, you must understand who you are creating for.
Once you know the audience you’re crafting content for, you can curate it to resonate with this audience further.
We’ve seen this in Web3 as brands move into Web3 and NFTs.
Jarriots on Twitter shows up in a way that speaks to the audience there. NFTs live on Twitter, and they have their best chance of marketing to them on this platform.
On Instagram, the NFT audience is significantly outweighed by people who consume the drink but don’t buy into the NFT culture.
Each social platform has a different mindset, and you can show up differently on each one. It’s not a prerequisite, however.
You can apply this same philosophy to building a personal brand. You can show up on Twitter rocking your NFTs and speak the lingo while not conforming to those lines on other platforms.
Use this information to free yourself from believing you must be the same person on all platforms.
Marketing Headlines
Marketing strategy is the most undervalued skill by businesses
Digital Marketing Platforms Market Is Booming Worldwide : Adobe Systems, HubSpot, Google
How ChatGTP is revolutionizing marketing
On The Horizon
Tuesdays at 12 pm est Twitter Spaces
Digital Marketing & NFT podcast in the works
TwinCity Digital website is live