Creating A Personal Brand In Crypto
Do More Than Gamble
This process changed my life, and I am fairly confident it can change yours as well if you stick to it. It is not hard, but you have to truly enjoy it & want it. Otherwise, you’re fighting an uphill battle.
You don’t need a massive audience to make a huge difference in your life. My audience is not big—I only get around 100-400 reads on my Telegram messages and 1,000 impressions on my tweets. However, that is all it takes, especially if you are on multiple platforms with a way to funnel people.
My Journey
I created my Telegram channel on January 19th, 2024, and started posting with zero subscribers. Over a year later, after posting almost every day, I have reached almost 4,500 subscribers. Check it out here.
A lot of people have grown way faster than I have, but nonetheless, I am proud of my work and happy to share my strategy with you.
On X (Twitter), I have reached just over 20,000 followers, but it didn’t happen overnight. I have nearly 50,000 posts on X.
I have also been posting about crypto & hockey for years. This is the result of a ton of dedication and work.
I lack talent, skill, and connections but make up for it in grit. You can deploy this as well.
Many people in crypto, especially in the memecoin game, expect results in minutes, let alone days, weeks, or years. But the reality is that great things take time. If you want to build a meaningful brand and audience, you must be ready for this reality.
It really is brick by brick.
Now, let's talk about YOU.
Here are the first basic steps I’d recommend taking:
Tidy up your X profile (bio, banner, profile picture, posts).
Create a Telegram channel.
Start the process of creating a guide as you go.
Get Paid!
1. Tidy Up Your X
Your X profile determines if someone will follow you and engage with you later on, so make it appealing. There are a lot of resources on this topic already on X.
Here’s just one of many: X Profile Optimization
2. Create A Telegram Channel
How to Create a Telegram Channel:
Open Telegram.
Tap on "New Channel."
Enter a Channel Name & Description.
Choose Channel Type:
Public Channel: Anyone can find and join via search.
Private Channel: Only those with an invite link can join.
Set a Custom Link (For Public Channels).
Add Members (Optional).
Tap "Create"
Once your channel is made, start sharing whatever you want. You don’t need to know technical analysis or have insider info. You can share your mindset, wins, losses, and challenges. Your channel can essentially be a documentary of your journey.
I've seen people make channels that evaluate other callers, share good wallets they’ve found, or even just comment on the market. You can do anything! Just start and stay consistent.
3. Create A Guide
You don’t need to make a guide exactly like I have, but create some kind of resource to share your lessons permanently. Options include:
Newsletter (Substack, Notion, etc.)
Guides & Reports
YouTube Videos
There is a major information and knowledge gap in crypto, so the more useful content that is made, the better it is for everyone.
This is the spot you funnel EVERYONE into, and from there, you share all your lessons and links.
Referrals in crypto are really good—you can make money by sharing referrals to good software like BullX and earn meaningful income.
4. Get Paid
I've generated meaningful money through several different referral programs. This strategy works because I have done it, starting with absolutely nothing.
The key with many referral programs is being early and ensuring the program is actually good. BullX is amazing, as is Trojan on Telegram. Sharing them and earning fees is actually a great business model.
However, getting paid is the FINAL part of the strategy. It's the endgame, and you have to work really hard to get to this point.
Most of you will fail because you ONLY want to get paid and don’t truly enjoy the rest of the process. That means you’re DOA (Dead on Arrival).
Here are the three primary ways people make money in crypto outside of trading:
Referrals
Partnership Deals
X Monetization
You should also aim to get monetized on X. This may take a long time, but it is possible. My engagement was at zero a year ago.
To learn more about getting monetized on X, read this guide: How to Get Monetized on X
Final Thoughts
This is the foundation of building your brand in crypto, changing your life, and getting paid. Like I said, it's not rocket science, but it takes discipline and drive!
GO GET IT, KING!