Maximizing Your Online Presence
Brick By Brick
How do you grow online?
If you read this publication, you’re likely interested in growing your online presence.
I’ve been taking clients through TwinCity Digital, helping them build their digital strategy. These businesses are at various stages. Surprisingly, many small businesses still haven’t a well-thought-out digital marketing campaign.
The digital world is becoming increasingly sophisticated and populated. The competition continues to grow; however, the demand is growing equally fast.
There hasn’t been a better time to wise up on your business's digital strategy or begin managing your personal brand.
Building Community vs. Going Viral
So many people miss the mark when it comes to their goals online. I can’t say I blame them. It’s easy to get caught up in vanity metrics. However, for most people, striving to build community over a long period of time makes more sense. This means finding your core audience who will take action on your offerings vs. a large audience who doesn’t know you well. It is possible to achieve both; it takes years and years of being consistent and providing valuable content.
How do you action this?
Start by speaking to your values and thinking about the audience. Avoiding short-term metas and trends.
Use vanity metrics as a guide to create better content that resonates with the audience but don’t chase metrics. If there is content you enjoy making, make it. The key to success comes from authentic content posted consistently for years.
Use this information to your advantage. You don’t need the most talent. You need to be the most consistent. Find your tribe one by one.
Ban on Tiktok?
“TikTok said recently that the Biden administration wants its Chinese ownership to sell the app or face a possible ban. The administration has been largely quiet, though the White House recently pointed to an ongoing review, in response to questions about TikTok. TikTok has been in yearslong confidential talks with the administration’s review panel, the Committee on Foreign Investment in the United States, or CFIUS, to address questions about TikTok and ByteDance’s relationship with the Chinese government and the handling of user data.” - NYT
It appears that Tiktok will be banned or forced to be sold to an American company such as meta.
Should the app be banned, It will create an even larger opportunity on YouTube. Instagram will reap the rewards, but I believe more users will opt for YouTube as they blame Mark Zuckerberg & Meta for the ban.
This is a great time to start creating content for YouTube shorts and get ahead of the curve, which you should do anyway. YouTube is a search engine, which means placing the proper title on your video could pay dividends for years.
Content Tips
Here are three tips to keep you going
Search your niche for popular videos/content - recreate them with your own twist.
Use Repurpose to repost your content on other platforms automatically.
Avoid jargon and technical terms that might be unfamiliar to your audience.
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