Proven Strategies for Building Your Personal Brand
Crush the Competition
Curious Questions: “What are the best ways to build my personal brand online?”
Not only is it a good idea to build your personal brand, but there are clear disadvantages for those who don’t curate their brand.
We’ve all got one, and some choose to manage it while others don’t.
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The first version of my personal brand was around Amazon reselling. I’ve pivoted from this, and that brand still is creating revenue through affiliate links from the software I used.
I then moved my attention to the crypto and NFT community and built a fantastic community around my core interests.
Utilizing Twitter Spaces, similar to Clubhouse (social audio), I host spaces daily, drawing an audience. Sometimes big, other times small. Both have advantages.
I am still on this journey, but I’ve learned a lot which I want to share.
Content
The first pillar of building your brand is content. Your content is your resume. We won’t dive into the nuances of building your profiles and the types of content to post. That is a topic for another day. To learn more, click here.
Your content speaks to your brand message. Your superpower comes in your ability to be consistent and disciplined.
Strategy
You may have the best content in the world, but if nobody sees it, growth will be difficult.
Create a funnel
This illustrates a pretty basic funnel, but it demonstrates the concept. Keeping it simple is always a good idea. Currently, my strategy is to lead people to my newsletter ultimately, but for many others, it is discord, a podcast or a website.
This exercise will create clarity for you, allowing you to shift your focus to where you’ll receive the most return.
Top of funnel
This is where you will create consistent content. People will learn about you through your content and click on your profile. When they click your profile, they should be able to dive deeper into your ecosystem.
As you can see, my substack is accessible through my bio.
Bottom of funnel
The bottom of the funnel is where you want to drive traffic too. Usually, this is a platform where you can collect your own information removing the algorithm from your success.
Repurpose
Repurposing content isn’t as easy as it may seem. You’ll lose in the long run by posting the same content on all channels. Each platform has a different algorithm and user.
Be thoughtful. Writing articles on Medium and using them in a newsletter segment makes sense. Most of your readers of the Newsletter aren’t reading your articles, which will ensure they are being fed the content.
Posting a video on Tiktok and then repurposing it on YouTube Shorts and Instagram Shorts can be dicey. I’ve done it, but the watermark likely limits the video's reach. Instead, use Capcut or another video editor.
Tweets are often reused as posts on LinkedIn & Instagram. Seemingly, if valuable, they’ve performed pretty well historically. Recently, we’ve seen Gary Vaynyercheck add scenic beach or city views with lofi music behind the tweets and post it as a reel.
TLDR;
Create Consistent Content
Build a Content Funnel
Repurpose Thoughtfully
Book Club
The Compound Effect By Darren Hardy
7/10
Very philosophical
Less actionable
Eye opener
Overview
The Compound Effect is a concept that explains how small, everyday decisions and actions can lead to significant life outcomes over time. The idea is that small, consistent actions, whether positive or negative, accumulate and compound to create a significant impact over time. The concept emphasizes the importance of making consistent, deliberate choices that align with one's goals and values, as opposed to reactive or impulsive decision-making. The Compound Effect provides a roadmap for individuals to achieve their desired results through consistent and deliberate effort.
Quotes
"Success is not an event, it's a process."
"Small, smart choices + consistency + time = radical difference."
"Your decisions + actions (or inactions) determine your destination."
"You become what you repeatedly do."
"Successful people do consistently what unsuccessful people do occasionally."
Takeaways
Similar to Atomic habits, this book drives home the importance of small daily habits. The main takeaway was shifting my mindset from short - to long. Understanding that success is a process that plays out of years is clutch. Quote, number 2 really sums it all up. “Small, smart choices + consistency + time = radical difference”.
Thoughtful Tweets
Twitter Spaces
Weekly Tips to Thrive on Spaces
The number 1 reason people don’t host Twitter Spaces events is the fear of nobody showing up.
Counter this fear by placing more worth in the action of doing it. What I mean by this is tell yourself you’ll host one space weekly for 30 mins regardless. Track it. You are getting your reps in.
Record it for a podcast or your own reference at a later date.
You may be surprised by the turnout as you continue to push through the discomfort.
Brick By Brick
Weekly updates dedicated to building
I deserve to be held accountable for practicing what I preach. Building Brick by Brick is about acting small daily actions which ultimately build the larger vision.
It’s a metaphor makes progress or achieving a goal gradually, one small step at a time, often through consistent and persistent effort. It emphasizes the importance of patience, perseverance, and attention to detail in achieving success.
I’ve been using a calendar on my fridge to track my content
Proof Of Bricks
Wrote an article 7 of 7 Days
Made Videos 6 of 7 Days
Launched NFT utility token
Launched Discord
Host 7 Spaces & Cohosted 2 Spaces
Education & Motivation
This video says it all
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Great newsletter! Really good tips on brand building and how to use socials effectively!